If you want to replicate Apple’s success, focus on the “how” instead. If, however, you are a leader of a company that wants to replicate Apple’s success by discovering, and starting with, your own “why,” then here’s what you need to understand: Apple’s “why” is the same as yours. And his portrayal of what differentiates Apple is, in my opinion, true. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly.

“Everything we do we believe in challenging the status quo we believe in thinking differently. He counters that with this suggestion on how Apple “really” communicates with its customers: “Meh,” he exclaims, suggesting that the “ordinary” message is lifeless and uninspiring. They’re beautifully designed, simple to use, and user-friendly… Want to buy one?” One of the highlights of the talk is Sinek’s description of how “start with why” explains Apple’s success.įirst, he imagines what an Apple marketing message might sound like if they were “like everybody else:” Let me explain… WHY IS APPLE SO SUCCESSFUL? I’ve come to realize that “Start With Why” obscures what really matters when it comes to creating enduring companies and legacies. Of course, this may just be a case of “user error” but, I believe that my experience reveals a small, but important, flaw in the model. I’ve struggled to consistently help my clients discover their “why” and use it to inform decisions on everything from hiring, to new product development. I’ve even facilitated discussions for company leaders who wanted to define and clarify their “why.”ĭespite having spent so much time with the idea however, I’ve struggled to apply the “Golden Circle” framework successfully. I’ve shared clips of his talk in workshops and coaching sessions. I’d guess that I’m personally responsible for at least 100 of those views. Sinek makes a powerful and persuasive argument and the presentation, How Great Leaders Inspire Action, has been watched over 46 MILLION times. what they do or what they make their product or service) without giving any explanation of the “why.” they lead with why they do what they do “their purpose”).Īverage organizations and leaders, Sinek suggests, start with the “what” (i.e. In a nutshell, Simon suggests that they “start with why” (i.e. In his seminal TED talk, author Simon Sinek offers a simple, compelling framework to explain how the best companies, and leaders, “think, act and communicate.”

Start with Why for apple download free